CRM (Customer Relationship Management) is an essential tool that functions as more than just “prospecting software.” Lead management, now more than ever, focuses on personal relationships with your customers by meeting their needs now and post-pandemic. There has been a change in customer preference towards a digital sales environment and more personalized communications. How can you, as leaders in the Used Car Industry, benefit from CRM and department collaboration? Keep reading to find out!

cyclCRM streamlines your sales process and creates department collaboration by providing omnichannel knowledge on a lead’s page. cyclCRM users can see the lifecycle of the lead from origination through each touchpoint:

  • All STIPS are stored on the customer page
  • Calls and appointments are scheduled and kept track of in the notes
  • Sales and loan details are updated real-time through integration with Deal Pack
  • Two-way email and SMS communications are time stamped and recorded

As a result, business silos, or divisions that work independently of each other, are broken down.  Moreover, this strategy is useful beyond just sales and customer service.  By unifying these silos we ensure your customer moves through their buying experience without friction. The customer relationship starts with your marketing team, is built with your salespeople, secured by your F&I department and then maintained through customer service.

cyclCRM, our fully integrated CRM,  breaks down segments and provide effortless department collaboration which benefits you and your customer.  This seamless communication across all departments:

  • Improves efficiency
  • Effectively grows your business
  • Adds value to your current processes
  • Allows your business to operate as a single unit.

In conclusion, investing in a CRM, for some, is a no brainer.  As a result, these are the businesses who will come out on top of the current sales climate and see measurable success after COVID. cyclCRM helps you capture leads quickly and maintain customer relationships through each step of the sales funnel.